THE AVERAGE TEMPERATURE in Helsinki, Finland between December and February is a frosty -4 degrees.
So if you were visiting there last month – the start of the snow season – you’d be expecting it to be seriously cold.
And, helpfully, there was a massive sign welcoming people to the Slush conference, Helsinki last week
Last night, the photo of the brutally honest sign was posted to Imgur – and it’s since gone extremely viral.
Shout out to Finland for having the craic
The startup event ran at the end of last week, and people were only loving the sign
The original post on Imgur and elsewhere on Twitter have mis-reported that the sign is at Helsinki airport
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But it’s the Slush conference that deserves the plaudits
Hope they packed their coat and their hot water bottle.
